SEO - Webflow Best Practices for Landing Pages (step by step)

What is in this blog for you:

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1. Why is it important?

• User/ Consumers: Consistency is key. Your ad copy sets an expectation, and your landing page needs to meet or exceed it.
• Business: Google wants to provide the best experience for its users, so it rewards ads with higher Quality Scores by lowering the cost per click (CPC). A 1-point increase in Quality Score can lead to a 10% reduction in cost per conversion.

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2. How to check your Ad’s Quality Score? (via: Google)

1. In your Google Ads account, click the Campaigns icon
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Search keywords.
4. In the upper right corner of the table, click the columns icon
5. Under “Modify columns for keywords”, open the Quality Score section. To view the current Quality Score and its component statuses, choose any of the following to add to your statistics table:
   1. Quality Score
   2. Landing Page Exp.
   3. Exp. CTR
   4. Ad Relevance
   5. To view past Quality Score stats for the reporting period you’re looking at, choose any of the following metrics:
      • Quality Score (hist.)
      • Landing Page Exper. (hist.)
      • Ad Relevance (hist.)
      • Exp. CTR. (hist.)
        You can view the change in daily scores by segmenting your table by day.
   6. Click Apply.

3. Webflow SEO On-Site Best Practices

Video Example: Optimizing SEO on Webflow‍

1. (Basic) Ad Consistency

• Best Practices: Ensure your landing page matches the messaging, keywords, and offers used in your ads.‍
• Optimal Approach: Use the same headlines, visuals, and call-to-action (CTA) from your ad on the landing page.‍
• Reason: Consistency between your ad and landing page increases trust and reduces bounce rates, leading to higher Quality Scores and better conversion rates since visitors find exactly what they were promised.‍
• Example (keyword in bold):‍
  • Ad Headline: “Boost Your Sales with Digital Marketing Services”‍
  • Landing Page Headline: “Unlock Growth with Our Expert Digital Marketing Services”

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2. URL Structure

• Best Practices: Should be short, descriptive, and include the primary keyword
• Optimal Length: 50-60 characters (including hyphens)
• Reason: A clear, concise URL structure makes it easier for search engines to understand the content of your page and improves user experience by being more readable
• How to find it in Webflow: Go to page settings -> General. It is called “Slug”
• Example (primary keyword in bold): Instead of “/page123,” use “/webflow-seo-best-practices” for a page about SEO in Webflow.

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3. Title Tag

• Best Practices: Should have the keyword you are targeting
• Optimal Length: 50-60 characters (including spaces).
• Reason: Google typically displays the first 50-60 characters of a title tag, so staying within this range ensures your full title appears in search results without being cut off.
• How to find it in Webflow: Go to page settings -> SEO Settings
• Example (keyword in bold): “Digital Marketing Services | Boost Your Online Presence Today.”

4. Meta Description

• Best Practices: Should be a concise summary of the page content and include the target keyword.
• Optimal Length: 150-160 characters (including spaces).
• Reason: Google typically displays up to 160 characters of the meta description, so staying within this range ensures your entire description appears in search results, providing a clear and compelling preview that encourages clicks.
• How to find it in Webflow: Go to page settings -> SEO Settings -> Meta Description.
• Example (keyword in bold): “Discover how our digital marketing services can help boost your online presence and drive more traffic, leads, and sales.”

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5. Open Graph

• Best Practices: Should provide a clear and engaging title, description, and image that represent your page when shared on social media.
• Optimal Length (Image): Minimum size of 1200 x 630 pixels for high-quality display
• Reason: Open Graph tags control how your content appears on social media platforms, ensuring your page looks appealing and clickable when shared, which can improve click-through rates and engagement.
• How to find it in Webflow: Go to page settings -> Open Graph Settings. (First you should upload your image to Webflow and copy the URL)

6. Header Tags

• Best Practices: Use header tags (H1, H2, H3, etc.) to structure your content and include your target keywords, ensuring a clear content hierarchy.
• Optimal Usage:some text
  • H1: 1 per page (should include the primary keyword)
  • H2 and H3: Use them to break down sections and sub-sections, incorporating relevant keywords.
• Reason: Proper use of header tags improves content readability for users and helps search engines understand the structure and relevance of your page, boosting SEO rankings.
• How to find it: Go to https://www.seoreviewtools.com/html-headings-checker/ and check them (free, online)
• Example (keyword in bold):some text
  • H1: “Effective SEO Strategies for Webflow Websites”
  • H2: “Why Header Tags Matter in SEO”
  • H3: “Optimizing Your H1 and H2 Tags in Webflow”

7. Image Optimization

• Best Practices: Compress images (more info on , use descriptive file names, and include alt text with target keywords.
• Optimal Approach:some text
  • File Size: Keep images under 200 KB for faster loading.
  • Alt Text: Include a brief, keyword-rich description of the image (e.g., “Webflow SEO dashboard example”).
  • File Name: Use descriptive, hyphenated names (e.g., “webflow-seo-dashboard.jpg”).
• Reason: Optimizing images reduces page load times, improves accessibility, and helps search engines understand your content, which positively impacts your SEO rankings.
• How to find it in Webflow: Upload images in the Webflow Designer, then add alt text through the image settings.
• Example (keyword in bold):some text
  • File Name: “webflow-seo-best-practices.jpg”
  • Alt Text: “Screenshot of a Webflow dashboard showcasing SEO best practices.”

By implementing these strategies, you’re not just improving your landing page’s SEO; you’re unlocking significant cost savings, boosting conversions, and driving more revenue from both organic and paid channels.Improving your Quality Score can lead to significant cost savings. Based on a study by WordStream, advertisers with different Quality Scores experience the following reductions in ad costs:

• A Quality Score of 6 results in approximately 16.7% lower costs.
• A Quality Score of 7 sees a 28.6% decrease.
• An 8 results in 37.5% lower costs.
• A 9 can cut costs by 44.2%, and a perfect 10 leads to up to 50% savings in CPC

Ready to outshine your competition? A landing page that’s optimized for both SEO and ad performance is your secret weapon for dominating search results and ad rankings. Contact us today here to maximize your ad spend and turn more clicks into conversions.